About us
Welcome to the heart of our universe, where stories unfold and dreams take flight.
Join us on the path that made us who we are.
Imagine the journey of a former tea farmer, a seasoned expert with nearly 15 years in the coffee and tea world, honed at the iconic Starbucks. Vilayat, one of the brilliant minds behind Defy Tea, has always burned with an unyielding passion to illuminate the exceptional teas originating from the fertile soils of Assam, India.
These teas, unjustly overshadowed for years by their Darjeeling, Sri Lankan, Kenyan, and Chinese counterparts, possess an unspoken magic that the world is yet to fully discover. The time had come to turn this fervor into a tangible force for change, and the stars aligned when, after nearly two decades, Vilayat reconnected with Ranjit—an old friend, now a modern-day tea farmer and founder of Aromica.
In that serendipitous moment, and with the help of co-founder and entrepreneur Simon, Defy Tea sprang to life, bearing a name that signifies our mission: to defy conventional limits, disrupt established norms, and push the boundaries of what's possible in the world of tea. But here at Defy Tea, we're not simply in the business of tea; we're on a profound journey to uplift the lives of Assam's tea farmers and to unveil to the world the unparalleled essence that is Assam tea. Welcome to our extraordinary odyssey.